Adidas is home to the runner, the basketball player, the soccer kid, the fitness enthusiast, the yogi. In 2011, “Adidas is all in” became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase “all-in” meaning “exhausted” in some English speaking nations. After months of murmurs, the German sportswear company finally confirmed its plans to sell its leftover YEEZY sneaker stock.
(The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner. Leveraging a vast global network that spans science, sport, fashion, ocean conservation and more, adidas x Parley collaborations, limited-edition products and sponsorships have engaged a massive global audience. Adidas signs teenage football prodigy Lionel Messi of Barcelona and Argentina. He goes on to become arguably the greatest player of all time and signs a lifetime deal with the brand in 2017. Elsewhere, the company buys British sportswear brand Reebok and signs an 11-year contract to become the NBA’s official uniform and apparel provider.
Adds Pharrell Williams to its endorsers, releasing a collection of adidas Stan Smith and adidas Superstar track jackets toward the end of the year. Adidas and Def Jam Recordings release a collection to celebrate the record label’s 25th anniversary. Adidas partners with rapper Missy Elliott on the Respect ME line and fashion designer Stella McCartney on the adidas by Stella McCartney line. Dassler shoes are worn at the Olympics for the first time, with German 800 meter runner Lina Radke-Batschauer becoming the first athlete to win gold in Dassler shoes. On the 12th of August 2021, it was announced Authentic Brands Group would acquire the brand, with the deal finalized on the 1st of March 2022 worth around $2.5 billion.
Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich.[96] Moreover, their sponsored national teams include Germany, Spain, Mexico, Argentina, Sweden, Japan, Hungary, Belgium, Colombia, Wales and Italy. Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition’s official match ball.[59] Along with the aforementioned Adidas Predator boot, Adidas manufactures the adiPure range of football boots. Adidas named an official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu which translates to “The Beautiful Game” in English.[60] Adidas provides clothing and equipment for all teams in Major League Soccer. In April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. The company has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the “Superstar” basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 years.
We do this to protect customers and to give everyone a fair chance of getting the sneakers. Something in your setup must have triggered our security system, so we cannot allow you onto the site. Parley, meanwhile, worked to develop the world’s first supply chain for upcycled marine waste and created Ocean Plastic® as a powerful symbol of change.
They are the jersey manufacturers of the Gold Coast Titans Rugby League club in the Australasian National Rugby League. Dual rugby and league international and former boxer Sonny Bill Williams is a global ambassador for Adidas. On Earth Day in 2015, Parley first announced our partnership with adidas.
This expansion has in turn enabled adidas to accelerate production and expand the number of products made using our upcycled materials. Beyond apparel like shirts, socks and other performance wear, adidas produced 1 million pairs of shoes with Parley Ocean Plastic® in 2017, then 5 million in 2018, 11 million in 2019, and are now planning for around 15 million in 2020. This means less virgin plastic, reduced CO2 emissions and more awareness of the issue – with every product made serving as a wearable symbol of change that sparks questions, discussions and ideas about creating even more progress. The brand releases its first apparel, adidas tracksuit named after German football star Franz Beckenbauer with three stripes down the sides of the arms and legs. Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning.
With a history stretching back more than 60 years, adidas needs no introduction. Rooted in sport, the adidas Performance range delivers on both tech and style with sweat-wicking leggings, vests and sports bras. Bringing back retro streetwear, adidas Originals serves up fresh, vintage-inspired looks across a selection of T-shirts, sweatshirts, tracksuits and trainers – think everything from iconic Superstars and Stan Smiths to Gazelles and Continental 80s.
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